![]() Fans can undoubtedly relate to the freedom of just saying “no” to the things you don’t want in your life, whether that’s artificial sweeteners in your tea, or being a bridesmaid for the umpteenth time. The amusing commercial voiced over by Amy Poehler turns a negative into a positive in a funny, unexpected way we don’t typically see from brands. They connected with fans in a meaningful way again in 2020 with their “No Is Beautiful” campaign. Just two years later in 2014 Pure Leaf sales increased by 49%. This is also the year that PepsiCo acquired Pure Leaf. The company accurately conveyed what the benefits of this switch were, and fans responded favorably. ![]() When Pure Leaf made the switch to square bottles back in 2012 they were transparent in why they were making the transition - and this long before companies and consumers connected in the significant ways they do today, through social media and other means. Tea-lovers can be confident that these bottles are recyclable, unbreakable, lightweight, and have a “high pallet efficiency” which results in more bottles, lighter loads, and less fuel used in transport. In addition to establishing themselves as an authority on, well, pure tea, Pure Leaf products come in unique, square-shaped bottles that set themselves apart from the competition. You can read all about tea in general on their website, where they have a Tea 101 Guide that answers questions like, what’s the difference between green tea and black tea? Pure Leaf checks all the boxes with consumers when it comes to real, exceptional iced tea: brewed from hand-picked leaves, no artificial flavors, and it’s even Rainforest Alliance certified. What do you get when you add Snapple, Gold Peak, and Arizona Tea sales together? Less tea sold than Pure Leaf! The fans know their tea, and so does Pure Leaf. In-store point-of-purchase displays will appear in retailers nationwide, and TV, radio and digital advertising initiatives will kick off June 18.Pure Leaf Tea: Real, Brewed Tea That's Not Afraid to Say No Members of the “Dew Crew” have the ability to vote for one of four “Dark Knight” paint schemes to appear on Earnhardt Jr.’s No. The campaign also will incorporate Diet Mountain Dew racecar driver Dale Earnhardt Jr. Our goal is to offer those fans unique experiences - from package and product innovation to exclusive content and access that only Dew and Batman together could provide.” “You’d be hard-pressed to find more passionate fans than those of Dew and ‘The Dark Knight’ franchise. “Mountain Dew is all about fueling passion and that is what this partnership is based on,” said Brett O’Brien, vice president of marketing for Mountain Dew, in a statement. Select 16-ounce cans also will feature thermochromic ink that will change the color of the bat symbol when chilled. On June 18, the brand will unveil exclusive content and storylines from the film on On this site, fans can enter product codes from 20-ounce and 2-liter bottles as well as 12-packs, 24-packs and fountain cups to earn points to redeem for Mountain Dew or “The Dark Knight Rises” merchandise or sweepstakes entries for a chance to win exclusive prizes.īottles and cans of Mountain Dew will feature promotional graphics themed around the movie. Among the Batman movie-themed promotions is Mountain Dew Dark Berry, a limited-edition flavor inspired by the movie that will be available for eight weeks beginning in mid-June. Pictures and Legendary Pictures to promote “The Dark Knight Rises,” which makes its debut in theaters July 20. Purchase, N.Y.-based PepsiCo’s Mountain Dew brand partnered with Warner Bros.
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